In today’s technology-driven world, blogs must fight for attention and time against conventional media news outlets and the intensifying expansion of social media. With this in mind, many PR firms must consider electronic media when contemplating the best way to appeal to their audience.
Bloggers are not usually reporters and do not practice the same policies within fixed reporting. Yet, a single blogger can attract an audience just as easily as that of a small-scale news group. That being said, there are a few tips I’ve learned since I began reading numerous blogs.
First, be pertinent. This seems straightforward, but it can truly make or break a pitch to a blogger. Look at the categories and sub-categories if available of the blog, its’ tags and preceding posts. Is your pitch similar?
Next, you should always try to personalize when applicable. If a blogger gets a pitch with no personal consideration or a simple news release without a message, your message has a sure trip to the trash folder. Take the time to research, make comments and become interactive. Be honest but professional about the comments you post and provide attentive feedback that is of value to the topic. This will help build familiarity and establish a two-way relationship between you and the blogger.
These tips have been incredibly useful in my time as an avid blog subscriber, and I am eager to learn more as these times continue to change.
This guest blog was written by PRowl Public Relations staff member Stephanie Loiero.