Where Do We Go From Here?

Well, the day has come. Oprah Winfrey has officially announced that she is ending her show with a final broadcast on September 9, 2011.

It’s almost impossible to put into just a few words how Oprah has impacted not only talk TV, but this country and the world in her 25 years of being on air. Her personality and her ability to market that personality has been the benchmark for many over the years. She is one of the most powerful women in the world for a reason, and her impact has changed lives.

Oprah’s astounding success has led PR professionals everywhere to try to get their client on Oprah. It may be a stretch for many, but there are always those with high hopes. Over the years, public relations professionals have analyzed this task down to the tee, including why Oprah would want them on the show and what one would physically have to do to catch her attention. For the past ten years or so, landing a client on Oprah has represented the apex in PR success for many public relations professionals.

I wonder what the new benchmark of PR success will be when the legend takes her final bow? Will a new personality take her place? Could anyone ever fill her shoes? Regardless, September 9, 2011 will be a sad day for many around the nation, especially for those who never made it onto that comfy seat next to the queen of daytime TV.

For those of you who still have the dream for the next year and a half, check out what Pierce Mattie PR has to say on how to begin the quest. Enjoy!

This guest blog was written by PRowl Public Relations staff member, Melissa Colelli.

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