Re-branding in a Tough Economy

Is a burger the new golden ticket to make a restaurant stand out in today’s economy? Nation-wide chain, Denny’s, seems to think so. While normally only known for their senior citizen specials and breakfast menu, the company has decided to create a brand for the other meals served throughout the day. After traveling the country, the company’s chefs have claimed to have developed the “best of the best” in the burger world. Priced at a wallet-friendly $6.99 and coming in five different options, all served with fries, is it a meal America couldn’t love?

With a company as classic as Denny’s going through the process of branding, are other businesses feeling the pressure to redevelop their brand in today’s economy? All the evidence seems to point to yes, from runway designers developing subsidiary labels for lower price-point stores to restaurants changing their menus to be more wallet-friendly. The re-branding phenomenon helps reassure that in a tanking economy, public relations should not be the first department cut and that we really are needed more than most think.

This guest blog was written by PRowl Public Relations staff member, Tristin Fabro.

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