In a recent e-mail conversation I had with Tim Klabunde of Cofebuz, he emphasized the importance of getting published for aspiring public relations professionals. While this may sound like a daunting task, Klabunde explains that it doesn’t have to be that way. Here are a few tips to make the route to publication easier:
- For those of you who have blogs, Klabunde recommends using Google Analytics to gauge which of your posts have been most popular. This will help you decide which posts are on the right track and would make good candidates for developing into articles.
- From there, my personal advice is to read as much as possible. This can help enhance your own writing skills while also lending insight into how to develop a good article.
- Next, look into what publications are accepting articles. Klabunde recommends starting with small digital publications and working your way up to larger ones.
Ultimately, as with so much in the world of PR, the goal is to build relationships with others. Getting your name out there and forming relationships with those in your industry and those within publishing circles will help you find opportunities to get published.
Getting published is invaluable because it will enable you to build your portfolio, grow your presence in your industry and further develop your professional network for future opportunities.
I have come to see getting published as an important next step in my professional development and have set a goal for myself to get at least one article published before I graduate next year. Have you set any goals for yourself about getting published? What are your own tips for getting published?