The success of a public relations campaign directly relates to the amount of thorough preparation and research that is done when choosing the appropriate target audience to receive a client’s message. A target audience can be very broad or very precise, and categories such as age, sex, income level and cultural background all must be considered when making this decision. America’s population is constantly changing as several new cultures grow roots and meld together across the country. Public relations professionals must constantly keep abreast of this changing face of media consumers and tailor their communication strategies accordingly.
With this in mind, PR Newswire is holding a free webinar today, Wednesday, September 2, 2009, entitled “Hola?! – Are the Hispanic Media Paying Attention?” This webinar will unveil the results of a National Hispanic Media survey focused on uncovering what topics and story angles interest a Hispanic audience the most. The Hispanic audience in America has become so large that it behooves companies to sit up and take notice of this audience’s interests. In addition to this free webinar PR Newswire is also offering specific packages that are designed to reach Hispanic media. They will be offering discounts on these packages until December 31, 2009 as a way to make it easier for professional communicators to reach this special audience.
For those who aren’t familiar with PR Newswire, it is a ‘multi-channel news distribution service’ meaning that, for a fee, it will distribute a press release to a number of media outlets specifically chosen to match a predetermined target audience.
The webinar will include a panel of communication professionals and journalists such as Ketchum’s VP of Hispanic Marketing Steven Chavez. You may still register now for this free webinar by clicking the following link http://video.webcasts.com/events/prmv001/31984. The webinar will begin this afternoon at 1 p.m. Eastern time.