An intern for Morgan Stanley in London recently wrote a research paper about the media usage patterns of his (our) age group. One executive in the company referred to his report as “one of the clearest and most thought-provoking insights we have seen.”
The New York Times reported that the intern’s report “said that teenagers were eager to try new media technologies and deftly switch among them, but they were deeply opposed to opening their wallets to pay for the services. He also suggested that Twitter…wasn’t necessarily holding his peers’ attention.”
“‘Teenagers do not use Twitter,'” the intern said, explaining that many have opened accounts on the site but eventually stray away mostly because “‘they are not going to update it…texting Twitter uses up credit, and they would rather text friends with that credit.'”
Do you believe that teenagers make more use of Twitter than the intern suggested, or do you agree with him that it is not consistently utilized by that age group?
If you agree with him that it is not widely used by teenagers, do you agree that the reason is quotas set by texting plans? I personally am not aware of many teens on Twitter but I found this to be really interesting logic and am not sure I buy it. After all, teenagers spend hours in front of the computer watching videos on YouTube, chatting on Instant Messenger, and keeping tabs on friends via Facebook; why wouldn’t they use the online version of Twitter if they do not wish to use their text message quotas?