After a successful run of window displays with Bloomingdale’s for the show’s second season, AMC’s hit series “Mad Men” has moved on to partner with clothing store Banana Republic. The stores will feature a month of in-store promotion for the TV series leading up to the premier of the show’s third season, according to an article from adage.com. Part of the deal is also a contest to win a walk-on role in a “Mad Men” episode as well as a $1,000 gift card for Banana Republic.
After reading this article, I stopped to wonder who this would benefit more. From a PR standpoint, “Mad Men” will be featured in over 400 stores while the clothing company is not guaranteed to have their clothes featured or worn on the show. Yet on the comment section of the article, people were saying how they were looking forward to buying things from the clothing line – now that it is being compared to the smart style of 1960’s New York. Personally, I look forward to investigating the partnership as it progresses. It will be interesting to see if Banana Republic sees an increase of sales during the promotion, and if season three of “Mad Men” gets higher ratings.
Who do you think will benefit more from the deal?
This guest blog was written by PRowl Public Relations staff member, Tristan Fabro.