The Oprah Effect


A few weeks ago I blogged about Oprah and the “Oprah Effect,” coincidentally enough, just this past week I was browsing the TV guide only to find a special on the subject on CNBC.

The actual segment was about an hour long, though I couldn’t find the segment online. Instead, visit this site for more information about the companies and their experiences from being on the Oprah Winfrey Show. The show featured three companies in particular, which included Carol’s Daughter, a natural beauty product company; We Take the Cake, a bakery near bankruptcy if it wasn’t for being featured as Oprah’s favorite things; and LAFCO, a company importing European bath and body products that tried for seven years before being featured on Oprah.

I find the effects of companies and products being featured on Oprah interesting, it’s always nice to hear about the success companies achieve as a result. Has anyone read or heard of negative results from the “Oprah Effect?”

*Picture taken from http://www.oprah.com

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