The year is 2003, and a few students at the University of Pennsylvania wonder what is missing in their lives (or in their stomachs). They then get the bright idea to bake cookies late at night and give them to their friends, with some milk of course. This may seem like a small act of kindness, but this is the act that turned a few college students with some cookies into a nation-wide baking machine. At the time, Seth Berkowitz had no idea his late-night milk and cookie delivery would become something that college students at over 19 universities would long for.
Although Insomnia Cookies may be relatively new to Temple University, its legendary love and respect has been a part of many college students lives for over six years. The truck that sits by the Student Center on Montgomery Street first came to us spring semester this year, and it did not take long for the the word to get around that something yummy was baking on the streets of campus. It’s late-night delivery also did not take long to catch on with Temple students.
Beginning at 7 p.m. and until 2:30 a.m., anyone living between Diamond St. and Jefferson St., and 18th St. to 8th St. can order warm cookies to be delivered right to their door. The Insomnia Cookies creators believe that late night hours are the most important aspect of their success, because they understand college students’ desire for good food that is not greasy or heavy during the late hours they are awake. Insomnia Cookies also offers great deals and promotions that can always be redeemed either at the truck or for delivery.
Working as part of the Insomnia Cookies marketing team for Temple University since the beginning of this semester has been an extremely beneficial experience. Knowing that this company began with just a few UPenn students who had a great idea and turned it into what is it
today, shows me that all of us are capable of anything we set our minds to. This company has proved that a small business can always have the possibility to bloom into an extremely successful profit-making machine. Insomnia Cookies is a now a big-time company with a small-time feel, and it has definitely been one of the best additions to Temple’s campus.
Visit Insomnia Cookies today.
This guest blog was written by PRowl Public Relations firm staff member, Melissa Colelli. Follow her on Twitter: @m_colelli