The Process from Pitch to NBC 10’s Evening News

Last Wednesday, April 15 PRowl Public Relations landed coverage for our client Ursula’s About PHace on NBC 10’s 6 O’Clock news. This was one of PRowl’s biggest achievements thus far and was a great moment for our members. It is a testament to our hard work and a sign that PRowl Public Relations is taking off!

The process leading up to this coverage was a very detailed one. We spent quite a few hours crafting the perfect pitch for Ursula’s Phillies PHacial, and with the advice from our faculty adviser we decided to pitch to television outlets. As an new Account Executive for PRowl Public Relations, TV seemed very daunting and I was skeptical that our student-run firm would have much success. Little did I know…

I learned yesterday that with pitching, timing is everything, especially when it involves a television crew. We received an email at 12:30 p.m. from NBC 10 saying that their planned segment for that evening was canceled, and asked if we’d step in. Of course we would! They wanted to be at our clients studio at 1:30 p.m., leaving us only an hour to prepare. We rushed downtown from Temple’s campus to Ursula’s About PHace at 1700 Sansom Street just in time for the taping. We knew we had hit the big one, the great coverage that we’d only dreamed of snagging our client!

By 3 p.m. the segment was taped, and everyone felt a sense of excitement and achievement. The camera man was so impressed by facialist Elina Safin that he scheduled an appointment for a Saturday morning Phillies PHacial on the spot! The segment aired at 6:15 p.m. in the middle of the evening news cast. It was a full 90 second story preceded by two teasers that were seen by over 119,000 viewers!

The shock and excitement still hasn’t worn off yet and I’m very excited to see what PRowl Public Relations can do in the future.

This guest blog was written by PRowl Public Relations firm staff member, Brianna Fisher.

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