How Do You Get Attention?

Last week was a very busy week for me. I helped with the opening of Philadelphia Vision Center’s new location, and both PRowl account teams did promos at First Friday! You may not think that eye wear has anything to do with First Friday, but that it just not the case.

Both events that I worked at used flyers to gain the attention of the target audience. Flyers are tricky, because you never know if people are going to take them. Usually I try to use a couple different strategies when giving out flyers. Here are some that I used last week:

1. Say the two or three most important words. For example, “Eye wear coupons!” or “Discounts on Tickets!” Many people, especially in this economy, want to save some money, so if you’re offering a discount make sure you tell them!

2. Ask a question. For example, “When was the last time you had your eyes checked?” “Have you ever heard of the Rebecca Davis Dance Company?”

3. Just hand a flyer out when they are walking by. Sometimes there is no time to say anything!

Does anyone have good tips for getting attention while you’re handing out flyers? Let us know!

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