Walmart has been shopping for PR firms to represent the world wide major corporation, the Wall Street Journal reports. They hope to hire five public relations firms, who will each remain on retainer and bid for individual projects. Walmart is looking for firms with expertise in “new media, online work, media relations, crisis communication and multicultural outreach,” according to the company’s request for proposals.
In a time of economic struggle, it is interesting to see the strategies of companies like Walmart making moves and thinking about the future. The importance of public relations still remains true and Walmart seems to realize this.