Sometimes sitting down to write a press release or a pitch letter is the toughest part of the process.
Last week, I needed to write a pitch letter for our client Dutch Umbrella, and was having trouble getting started. Another account member, Olivia happened to be present, and we decided to write the pitch together.
I’ve never physically sat down with another person to write something, and found that this was actually a really great experience. I thought that it might be difficult, but found that it made the entire process much simpler.
Olivia and I were able to bounce ideas off of each other, and just get something on the page, and then edit based off of what we had written. Some of the things we thought of were silly, but in the beginning of the writing process, ideas are more important than perfect wording and grammar. In the end, we came out with a fun and creative pitch that we both really liked.
I would definitely suggest this to anyone having trouble writing…sometimes another person’s opinions or style can really help to get the ball rolling.