The Purpose of Research in PR

When a lot of students think about the word “research,” they probably think of writing a 15-page paper for a class that they don’t even like. But the truth is, research is very important in the world of PR. I personally am doing a lot of research at my internship, and am taking a class this semester that is dedicated to research in PR. We are always doing research with PRowl Public Relations too!

Research needs to be done for so many different things in PR, for example: finding who a target audience should be, the amount of hits a website is getting within a certain amount of time, who has heard of a certain product and why people don’t like a certain product. I could go on and on about things that can be researched for PR. Here are a few ways that you can conduct research:

  • Surveys
  • Focus groups
  • The Internet
  • Google Analytics
  • Blogs!

Does anybody else have any pointers about research in PR? We’d love to hear different ideas!

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