Everywhere I turn this week someone is talking about blogs. Since I started writing on the blog for PRowl, I’ve learned more about the world of blogs (with a lot of help from Jess) and how important and sophisticated they are becoming.
Also, this week at my internship my boss talked a lot about how we as a PR department need to be more involved with blogs so that we can offer our clients the best services we can. I researched blog directories, as well as sites like BuzzLogic, Technoroti and Spiral 16. I couldn’t believe the number of blogs that are out there, and the number of new blogs popping up every hour!
Before learning about blogs through PRowl and researching blogs at my internship, I thought many blogs were like online journals (some are and some aren’t.) I now know how important blogs are in PR, marketing and advertising departments. Blogs aren’t just online journals, they are places that many people go to for information and places that many people trust.
I have a couple questions that I’m hoping our readers will be able to answer:
- Do you have your own blog, or contribute on another blog of some kind?
- Do you use blogs in the workplace, and if not, are you considering it?
- What do you think about the future of blogs as a tool PR practitioners utilize?