BlackBerrys – Love It or Lose It?

“Study Finds That 35 Percent Of BlackBerry And PDA Users Would Choose Their Device Over Their Spouse”

A study done by Sheraton hotels found this shocking percentage when polling 6,500 traveling executives.

The BlackBerry, also known as the “CrackBerry” to some, has been wedging its way into many lives, young and old. Not only do executives use this personal digital assistant, but so do many students. At 20 years old, I have only had my BlackBerry for 3 months, but I already could not imagine my life without it. Many staff members of PRowl Public Relations are constantly toting their BlackBerrys with them, checking e-mails, looking at documents, catching up on the news.

Although this study shows that the BlackBerrys are taking the place of many’s loved ones, the BlackBerry is also a great tool for a public relations practitioner. One of the most important parts of being in this field is keeping current on everything and anything. Not only do you need to know the news, both local and national, you also need to be reachable by your client at all times. Public relations is truly an all-day job, and your BlackBerry can be an essential tool.

What do you think? Is the BlackBerry’s addictive features worth its benefits or should we get rid of our digital assistants for the sake of our person lives? You decide.
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