$900 Million Worth It?

Absolutely. NBC Universal, a unit of General Electric Co., paid about $900 million for the rights to broadcast the 2008 Summer Olympics in Beijing, China across its broadcast, cable TV and online outlets. Many thought the risk was high, but NBC is proving them wrong.

Not only are the ratings gold, so are the advertisements. Going into the games NBC had sold more than $1 billion in ads, and have sold $10 million more since Monday, August 11.

Their one-man marketing machine? Michael Phelps. As a victim of OOD (Olympic Obsessive Disorder), I find myself hearing more about Michael Phelps (to my delight) throughout the broadcast than the event going on! They pump up his race(s) all night and you find yourself sitting in front of the TV nervously waiting for his 6’7” wingspan to hit the pool.

NBC saw a TV viewing peak on Sunday night, August 10, for the explosive, much talked about 4×100 mens’ relay. Up from 70.1 million on Friday, August 8, the jump-out-of-your-seat inducing relay brought in 107.3 million viewers across the US.

I know I will stayed tuned, making NBC’s $900 million investment worth it – will you?

6 gold down, 2 to go!

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