I recently read an article in The New York Times which caught my attention.
Joe Nocera, a writer for the business section, demonstrated a pitch letter that he received from an esteemed professional in the Nike Company. The pitch is awful; the tone is overly familiar, and uses slang and terminology better suited to People Magazine.
Even worse, is the part of the pitch which actually says: “Children have become fashion accessories.”
Both Nocera and I disagree with this statement. A good pitch letter can be daring, but it shouldn’t be something that the majority of people will disagree with! It might get you noticed, but not in a good way.
At PRowl Public Relations, we strive to write the best pitch letters possible for the credibility and integrity of the firm, and of our members so that when they go out into the real world they don’t write as poorly as this.
It just might end up in the New York Times and ruin your career.
This guest blog was written by PRowl Public Relations firm staff member, Kayleigh Nance.