Imagine being a small company looking for some good public relations to ease you into the market. You do your research and find that there are a few firms willing to help. But how can you be positive that your PR firm is a stud and not a dud?
First, understand that PR won’t raise your quota, sales will. The job of a public relations firm is to get you noticed and to better understand your target audience in the hopes that sales will increase! When you sign a contract with a firm, be sure that they have had experience in your industry before. An under-experienced PR team might not have an industry-specific strategy for your company.
Second, make sure your PR firm has a strategy and a timeline. If your PR team hasn’t done anything to benefit your company within the first six months after hiring, they are most likely struggling to think of ways to promote your brand. Find a firm that has had prior success within the first couple of months with previous clients.
Third, and most importantly, keeping in close contact with the account executive and team members is important. If there is no communication between parties, it is difficult to accomplish objectives that you want to accomplish.
Lastly, make sure your PR team is dedicated. Prowl Public Relations is dedicated to our clients. We strategize based on our client’s objectives and goals. Our firm creates and meets timeline goals and keeps in close contact with every client to get the job done right.
For more information about picking a PR firm, check out this article.
This guest blog was written by PRowl Public Relations firm staff member, Rachael Robinson.