Going Green….or not….

Going green. Environmentally friendly. Pollution. Green, green, green.

I don’t know about you, but I’m sick of hearing it.

Apparently, I’m not alone in my sentiments.

The NY Times article captures the issue beautifully: “information overload.”

We hear such conflicting messages from the media. One day something is good for the environment, the next day its not. What are we supposed to do?

In recent focus groups, experts have found that the general public is sick of all the green hoopla. In fact, its even discouraging people from the so called task of ‘going green.’

Maybe all (or too much) publicity is not always good publicity..

What do you think?

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