Putting a New Face on Atlantic City

Check out this interesting article from the Philadelphia Inquirer.

It discusses the problems that Atlantic City, the once popular gaming site has been having since the implementation of a smoking ban, casinos in Philadelphia, and high gas prices.

Atlantic City has decided that they need to re-brand themselves as more than just a casino town. They want to attract a more affluent clientèle, one who enjoys high class dining, shopping, and spas. They still want to attract those gamblers, but they have now learned that they need a different hook to get people to stay overnight.

Their PR people are probably busy at work finding a new target audience, working on surveys, and coming up with a whole new campaign for the city.

What would you do if you worked for Atlantic City, and needed to help in their re-branding?

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