Check out this interesting article from the Philadelphia Inquirer.
It discusses the problems that Atlantic City, the once popular gaming site has been having since the implementation of a smoking ban, casinos in Philadelphia, and high gas prices.
Atlantic City has decided that they need to re-brand themselves as more than just a casino town. They want to attract a more affluent clientèle, one who enjoys high class dining, shopping, and spas. They still want to attract those gamblers, but they have now learned that they need a different hook to get people to stay overnight.
Their PR people are probably busy at work finding a new target audience, working on surveys, and coming up with a whole new campaign for the city.
What would you do if you worked for Atlantic City, and needed to help in their re-branding?