Okay: you just met with a new client and you got all of their information: what they want from you, what you can do for them, etc… Now you have to be ready to present your proposal to them in less than a week! What do you do?
First, don’t panic. Take a breather and clear your head because your brain most likely feels like a scrambled mess right now.
Next, have a brainstorming session and get all of your thoughts down. Whether it is by yourself or with your colleagues, it helps to get everything out of your mind and organized into some sort of outlined idea.
Start thinking of ideas and what you want to do for you client and how you are going to do it. Make an outline for each step of your plan (background, research, objectives, strategy, tactics, etc…).
Make sure that whatever your ideas are, get them down onto paper or into the computer. It may not seem like the best idea or wording at the moment, but as along as you have the idea down you can tweak it when you’re ready to start your draft.
Just remember to take a deep breath and organize all of your thoughts. If you begin to panic, it might make things worse so be sure to calm down and start brainstorming!