How to make them take the bait

Today at Temple’s Spring Fling, PRowl members were handling some promotions for clients – namely handing out flyers to Temple students. Some members were more successful than others. So I set out on a search for some tips for handing out flyers. Here’s what I found at www.ehow.com: (These are general tips- most of which can be tailored to a college campus.)

Step 1:
Stay in a specific location. A mall or shopping center that has a high amount of foot traffic is a good location. As people walk by, hand them flyers. If a person has her hands full or is distracted, wait for the next person. If you can, answer any questions a person asks you.

Step 2:
Walk an established route. You can hand out thousands of flyers by walking an established route. You can find a route to walk by looking at demographics for the area and find the demographic that most closely matches the target clientele.

Step 3:
Tag vehicles. Depending on your city code, you may be able to leave flyers on vehicles. You need to place the flyer under a windshield wiper to prevent it from blowing away. You must be careful not to set off a vehicle alarm or scratch the vehicle with loose zippers or bags.

Step 4:
Join a program. There are some organizations, like the Chamber of Commerce, that have a welcome delivery system for new residents. If you would like to hand out flyers for this, you need to have the set amount of flyers to the organization. Some organizations may require you to place the flyers into the specific packaging.

Step 5:
Practice safety. Plan on handing out flyers during daylight hours. Have someone hand out flyers with you, especially in areas that are cause for concern. Beware of loose dogs. Skip any house or area that makes you feel uncomfortable.

Step 6:
Know the laws. You cannot deliver flyers to houses that are marked “No Handbills,” “No flyers,” or “No advertising.” You are allowed to leave flyers at homes that have “No Soliciting” signs.

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